Recently, the “January-July 2021, the economic operation of the stationery manufacturing industry briefing” came out, according to the National Bureau of Statistics statistics, as of July 2021, China’s stationery manufacturing industry above the scale of 2,637 enterprises, January-July industry-wide revenue and profits continue to maintain rapid growth, but the growth rate continues to slow, the industry’s profit margin fell slightly year-on-year, the enterprise loss surface has been reduced.
The three sub-industries, sporting goods, amusement equipment and entertainment supplies economic indicators growth rate higher than the office supplies, the three sub-industries profit margins have declined year-on-year, by the booklet printing, pen profits fell year-on-year, the office supplies profits have fallen to negative growth range.
Differences between the subsector areas are obvious, fitness equipment, special sports equipment and accessories, industrial and aesthetic pigments, ink and ink continue to maintain rapid growth in economic indicators but the growth rate are slowing down, teaching models and teaching aids manufacturing, other stationery and office supplies, ball manufacturing profits and profit margins increased significantly year-on-year.
Analysis of operating income
January-July 2021, sports and cultural goods manufacturing industry total revenue of 204.535 billion yuan, an increase of 27.86%, the growth rate fell 3.44 percentage points from January to June, 7.67 percentage points higher than the growth rate of revenue of light industry in the same period.
Among them: sports goods accumulated 89.495 billion yuan, an increase of 36.85%; education office supplies accumulated 87.210 billion yuan, an increase of 18.05%; amusement equipment and entertainment supplies accumulated 27.830 billion yuan, an increase of 34.46%.
Analysis from the sub-sector revenue distribution: sporting goods accounted for 43.76%, teaching and office supplies accounted for 42.64%, amusement equipment and entertainment supplies accounted for 13.61%.
Analysis from the subsector segmentation: teaching and office supplies 7 subsectors, book printing, pen industry revenue continued to grow low year-on-year (all less than 5%), the other subsectors year-on-year growth of more than 30%, but the growth rate are lower than last month, the fastest growth rate of ink and ink grew 41.31%; sports goods manufacturing 5 subsectors revenue growth of more than 20% year-on-year, but the growth rate are lower than Last month, including fitness equipment grew 50.15% year-on-year, continuing to maintain a high growth rate, but the growth rate fell 11.76 percentage points from the previous month.
Profit and profit margin analysis
January-July 2021, the national sports and cultural goods manufacturing enterprises on the scale of the total profit of 10.180 billion yuan, an increase of 15.56%, the growth rate fell 8.52 percentage points from the previous month, 1.9 percentage points lower than the average profit growth rate of light industry in the same period.
Among them: sports goods accumulated 5.114 billion yuan, an increase of 29.55%; education and office supplies accumulated 3.701 billion yuan, down 0.83%; amusement equipment and entertainment supplies accumulated 1.365 billion yuan, an increase of 20.80%.
Analysis of profit distribution from the sub-sector: sports goods accounted for 50.24%, teaching and office supplies accounted for 36.36%, amusement equipment and entertainment supplies accounted for 13.40%.
From the sub-industry segmentation analysis: teaching and office supplies 7 sub-segments of the industry, the highest profit growth rate of 115.57% year-on-year growth in teaching models and teaching aids, this booklet printing, pen production year-on-year decline of more than 20%; sporting goods profit growth rate of the highest ball manufacturing year-on-year growth of 55.81%, sports protective gear profits fell 20.63%, the other Sub-sectors continue to maintain a profit growth rate of 20-30%, but the growth rate continues to narrow.
January to July, the operating income profit margin of the sporting goods industry was 4.98%, down 0.53 percentage points over the same period last year, 1.15 percentage points lower than the average profit margin of the light industry over the same period. Among them, sports goods for 5.71%, down 0.32 percentage points; teaching office supplies for 4.24%, down 0.81 percentage points; amusement equipment and entertainment supplies for 4.90%, down 0.55 percentage points.
Export analysis
January-July 2021, the national sporting goods industry (customs statistics of the sporting goods industry 112 8-digit tax code goods) total exports of $30.586 billion, an increase of 33.94%, down 4.63 percentage points from the previous month, lower than the growth rate of exports of the whole light industry 8.23 percentage points. Among them: three sub-sectors, sporting goods exports grew the fastest year-on-year (50.87%), the highest percentage of exports of stationery and office supplies (51.22%). Source: Internet
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