When merchants sell products, in order to attract customers to consume, many people will adopt some promotional methods. Here are a few creative promotional activities planning schemes:
1. Secret exchange cost : The merchants seem to give customers a lot of benefits, but in fact they don’t spend much cost.
For example, the facial cleanser brand “Ishizawa Research Institute” gives customers a “coupon calendar” promotion method for the next year, that is, after the customer spends xx yuan on Double Eleven or other large shopping festivals, the brand is sending out products At the same time, a calendar will be presented, and each month on the calendar will have a corresponding coupon or a small gift when placing an order. For customers, if they buy a product, they can also send a cute calendar with vouchers and gift codes on it, which is very cost-effective. Therefore, many customers have purchased products for this calendar.
The secret to the success of this promotion method is that, firstly, the cost of the calendar is very low; secondly, the calendar needs to be turned every month, and the discounts are different every month; finally, the voucher presented by the merchant is not a one-time It is used by month. When I see the desk calendar every month, I will think about the useless voucher for this month. Therefore, this promotion method can be summarized as: low-cost gifts + gifts to stimulate consumption.
2. Cross-border cooperation promotion : Two businesses that can be connected at a certain point cooperate and promote joint promotion.
There is also a case here. The Far East Hotel Taipei and Guerlain of France jointly launched a Christmas party afternoon tea event. Afternoon tea is 580 yuan + 10% service charge, Guerlain cosmetics at the market price of 968 yuan will be given away. The restaurant’s meals are also designed. For example, the restaurant’s chef has made desserts into various lipstick shapes to match the event. This method gives customers a very affordable feeling: it only costs more than 600 to drink tea, and more than 900 to give gifts. Therefore, many people come to the store to drink tea.
But in fact, the cost of cosmetics is extremely low, and the cost of raw materials only accounts for 10% of the selling price. The hotel can help Guerlain in publicity and pay a few hundred yuan. And restaurants don’t have to use real money. You can exchange vouchers with Guerlain for products. Guerlain will buy cosmetics and get a high-end afternoon tea event, which is also very easy to operate. In this way, the costs for both parties are saved. This promotion method can be summarized as: cross-border cooperation with the same target customer brand + launch of limited joint cooperation models.
3. Lottery promotion : customers can participate in the lottery after spending over xx yuan, and the prizes can be set as vouchers or small gifts in kind.
Such activities can often be seen in shopping malls. After customers go to the lottery for verification with a small consumption ticket, they turn the big turntable or roll the dice and other forms, which not only stimulates the customer to say that the consumption amount is added to the amount set by the merchant, but also Can earn reputation for shopping malls. Here you can use the large-screen interactive lottery draw, customers can scan the code to participate in the lottery, and there is no special venue restrictions, can be carried out with a screen, simple and convenient.
