Following the two-child policy, the huge number of students in school, technological development and other external forces, the stationery industry has revived after a period of silence. In this direction, what is the new development direction of stationery products?
What is the new development direction of stationery products?
In recent years, with the improvement of people’s living standards, consumers’ demand for stationery products has increased, which has also prompted stationery suppliers to accelerate the replacement cycle of stationery products, resulting in continued strong market demand and fierce competition in the stationery industry. Many stationery manufacturers have to find new breakthroughs and new economic sources. It is reported that the sales of customized advertising pens have accounted for 20% to 25% of the sales of the stationery company. The entry into the gift industry has suddenly become an expansion of the stationery industry. New directions and such a huge market have attracted more and more stationery manufacturers.
From the large and small gift exhibitions in recent years, it is not difficult to find that stationery companies have also broken through the traditional stationery exhibition thinking, and have established a close cooperation model with gift exhibitions. The gift market is more seeking novel and unique features. The stationery design styles that come here really cater to this feature. Popular elements always come suddenly and go fast. Under such a trend, how to highlight the advantages and avoid disadvantages of the stationery industry is particularly important.
Opening up new channels for sales is the same as opening up new products. It is a way for stationery manufacturers to choose industry breakthroughs. I believe that in the future development of stationery, we can also create business opportunities with more and more industries.
If stationery products want to “take root” in the gift industry, it is very important to improve product quality and product design. Only by grasping popular trends and combining industry characteristics can it bring a new economy to the stationery industry. Affected by the concept of green environmental protection, following environmental protection After the birth of stationery, the concept of environmental protection has gradually entered the gift industry. More and more gift companies have put forward the slogan of “green stationery”, emphasizing the concept of product health. Healthy stationery gifts are undoubtedly winners in the gift market.
Once the general trend of gift demand is formed, choosing healthy stationery gifts and enjoying a new realm of healthy life will deeply affect the mainstream of the subsequent market.
In addition, more and more supermarkets and chain stores have appeared on the ranking list of stationery products. The organic combination with animation, cartoons and other industries will surely expand the stationery gift market in a larger dimension.